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gm tribe!

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Help your favourite brand grow and win together

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How it works

Brands create a campaign

Brands set budget, target profile & KPIs to optimise

Creators create content on their socials increasing the brand's influence

Creators participate

Automated rewards distribution based on eligibility criterion & KPIs

Automated reconciliation

Frequently asked questions

What is gmTribe?
gmTribe is a new way of building distribution in a community-led way.

The way we discover and connect with brands and products is changing. Ads are out, and authentic voices are in. Ads are becoming an expensive and ineffective way of reaching consumers, often creating a poor experience. In contrast, community-led distribution is emerging as the most efficient and trusted source of influence. We are more likely to try a product or a brand that our trusted sources, be it a friend or an influencer talk about. 
gmTribe is an effort to accelerate this shift.
What's the benefits of joining early?

We have partnered with a few of the best web3 teams who want to discover, measure, and reward their most authentic, loyal advocates. 

By being early, you will be shaping this shift of the future.

- Ownership: earning ownership of this network

- Reputation: Establish yourself at the top of this social graph, and you will unlock the most attractive brand ambassador opportunities.

- Influence the future: You will play a big part in defining the product, incentive mechanism and everything else as part of the journey.

What kind of growth campaigns will brands run?
In phase 1, brands will run Twitter campaigns to increase awareness among a targeted audience. For example, an L2 project might want to increase its tech advantage awareness among crypto devs.
What KPIs and targeting can I expect?
In phase 1, you can expect KPIs based on the number of impressions, engagement, retweets, etc. You can expect targeting based on your followers' type and the type of content you create.
How do I participate in the campaign?
You post content on Twitter that meets the content eligibility criterion. We automatically fetch all the entries. We measure each participant's points using the scoring formula brand sets. Once the campaign deadline has passed, the brand reviews all the submissions and makes tweaks. We upload the final points to the smart contract. Afterwards, you can view and claim your rewards to your wallet address.
Can someone game the system?
No! Before uploading the points onchain, we do a rigorous check using scripts and manually filtering out non-value-adding entries. After that, we share the raw submission data with the brands to double-check. Once brands approve the final points, then they are updated onchain. If we find someone trying to exploit the system once, we add them to a blocklist to get blocked by any future campaigns.

Want to help your favourite brand grow and earn?

Browse campaigns

What kind of growth campaigns can I run?

In phase 1, you can run a campaign where the goal is to increase awareness among a targeted audience on Twitter

In phase 1, you can set KPIs based on the number of impressions, comments, and retweets. You can set the targeting based on a creator's followers, the content description, etc.

What KPIs and targeting can I set?

How do people participate in the campaign?

Can someone game the system?

Participants post content on Twitter satisfying the content eligibility criterion. We measure each participant's points using the KPI system. Once the campaign deadline has passed, we upload the final points sheet to the smart contract. Afterwards, participants can prove they own a Twitter user id and claim their rewards to their wallet address.

Before uploading the points onchain, we do rigorous check using scripts and manually to filter out non value-adding entries. Post that we share the raw data with points calculations with the brands to double check. Once brands approve the final points, then they are updated onchain. If we find someone trying to exploit the system once, we add them to a blocklist to get blocked by any campaigns.

Jimmy Kim

CEO and Co-Founder

Priscilla Tingey

Graphic Designer

Bernard Booth

Programmer

it all started in 2013

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